Using Data to Grow Your Business

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The game is changing. Whether your agency is big or small, urban or rural, one goal remains the same—agencies must differentiate their services and prove the value that they provide. It's not enough just to claim your agency has the best service, exceptional quality of care, great patient satisfaction, etc. You have to prove it. Future growth for your agency is dependent on your ability to demonstrate value to your referral source partners. The million dollar question, then, is, “How can your agency use data and, more importantly, what data can your agency use to grow your business?” In this 60-minute webinar session we'll show you how to develop a solid data driven marketing plan. Hear firsthand from one agency leader who utilized value to transform her agency's referral relationships into partnerships. We'll also discuss:

  • Why value has become the ultimate game changer.
  • What data you need to make your case
  • How to use the data to establish partnerships and secure your agency’s future.

Presented by Eileen Freitag, Director of Marketing and Strategic Consulting, WellSky.

This educational activity is approved for 1.0 contact hours. This is a single training purchase option in our home care marketing series.

*WellSky is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation. 

Eileen is a Partner and Director of Fazzi’s Strategic Consulting Division. She is the past President and CEO of one of the largest home care agencies in the United States, the Boston VNA, has served as the CEO of a long term care continuum that included a major home health component, and the Vice President of Business Development of a start-up software company. During her 40 year career in home care, she has served on the boards of a variety of local and national health care organizations. Eileen’s division works with home health agencies on a variety of marketing, customer service, referral enhancement and interim management efforts.
The WellSky Learning Center requires an up-to-date web browser and supports the current versions of Google Chrome, Mozilla Firefox or Microsoft EDGE.

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Purchase one seat for each site using the course. Your agency will be provided one login to access the course with. For completion reporting, please view the seat version of the course. Following your purchase, access your training from your MyHome Dashboard in the Learning Center.

# of Seats:

Minimum quantity for "Using Data to Grow Your Business" is 1.


0.9 hrs

Contact Hours: Nursing

Topics: Marketing

Skill Level: Intermediate

Instructor Name : Eileen Freitag, MBA